What to look for in a PR agency (before you sign a contract)
The pitch decks promise similar outcomes; the teams delivering them look nothing alike. For South African brands weighing a boutique PR shop against a large network, the choice is less about size and more about fit.
Boutique agencies vs large agencies
The pitch decks promise similar outcomes; the teams delivering them look nothing alike. For South African brands weighing a boutique PR shop against a large network, the choice is less about size and more about fit.
Is a PR agency still relevant or can I “DIY”?
In a year when algorithms rewrite themselves before lunch and newsrooms trim yet another desk, South African marketers are asking a blunt question: Do we still need a PR agency, or can we do it ourselves?